Our recruitment strategy for you will be based around a blend of website advertising, email marketing and social media broadcasts. We use these three channels to deliver an awesome response for our clients, driving down your cost per hire and attracting exceptional student and graduate talent from across the UK.
Students and graduates register their CV when they meet the marketing team at on-campus events such as Fresher Fairs, Career Fairs and other recruitment events. They also discover GRB on Google, Social Media or our GRB Affiliates and register their CV on our website. The GRB Talent Pool Data pipeline is constantly growing day by day. For a more detail on our candidate attraction, view our Student and Graduate Marketing section.
Our website is optimised for several search terms to rank highly on Google for mobile and desktop.
- Over 100,000 unique visits per month
- 60% new visitors, 40% returning visitors
- Restrictions on advertising space gives our clients maximum exposure for longer
Examples from recent campaigns (applications in one month):
Our proactive approach to profile and CV data collection has given our clients a distinct advantage as we can accurately target students and graduates using many different criteria using branded job emails to drive quality response.
Our average email open rate stands at 22.77%, which is 6-7% higher than the UK and global average in the industry - and our best is almost double this. This is due to our approach to email marketing - quality over quantity. We do not send irrelevant or large mass emails. We only send marketing emails for carefully tailored campaigns directed at only the most relevant candidates. This means our emails are taken seriously and read hence our above average open rate.
Our Click-through Rate (CTR) is over three times that of the UK industry average (6.66% vs 2.18%) and our best is over triple this. This further enforces the fact that our emails are targeted to the correct niche audience. One of the main reasons we excel in this metric is due to our internal design department's extensive research on successful email marketing campaigns. The most successful campaigns are designed in-house by the GRB Online marketing team for our clients. This is normally offered at no extra cost, as the success of our clients' campaigns is our number one priority.
Our unsubscribe rate performs extremely well against that of the UK and global industry average. This tells us that the recipients are satisfied with the content, the frequency (which is less than that of our competitors) and relevance of the emails they receive from us. As we invest all our marketing budget in acquiring student and graduate data we are extremely careful how it is managed and therefore refrain from emailing our users unnecessarily.
We do not sell our data which is important our integrity and trust with our student and graduate users.
NB. (Figures are based on extensive data on all marketing emails sent in the last 12 months. Cumulative total of recipients is in hundreds of thousands (100,000's).
Our influence on social media has risen organically over the years to give us the highest Klout score in our sector. In other words we have an active and engaged community of student and graduate job seekers. This means our clients have unique access to these connections reaching all corners of the hard-to-reach student and graduate population. View our social media channels:
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- Employer Services
- Recruiter Blog
- Rising Stars
- Recruiter Research
- Graduate Recruiters Network
- Client Testimonials
- Client Case Studies
We use these three channels to deliver an awesome response for our clients, driving down your cost per hire.
There are endless channels to reach this market, and through pure experience, we know the most effective.
We pride ourselves on our data, benchmarking it against HESA stats to give us confident marketing insight.