Overview
The publishing and media industries attract graduates looking for creative, dynamic, and intellectually stimulating careers. These sectors offer the chance to develop ideas, influence audiences, and see projects through the entire creative cycle, leading to high levels of job satisfaction. However, due to their popularity, entry-level roles are fiercely competitive.
The publishing industry covers a broad range of formats and content, including:
- Books and Journals – Fiction, non-fiction, academic, and trade publishing.
- Directories and Databases – Specialist industry resources and reference materials.
- Magazines – Consumer and business-to-business (B2B) publications.
- Newspapers – Print and digital journalism.
- Online Publishing – Digital content platforms, blogs, and e-books.
- Public and Not-for-Profit Publishing – Government reports, charity publications, and educational materials.
The media industry spans an even wider spectrum, covering:
- Broadcasting (TV & Radio) – News, entertainment, and factual programming.
- Journalism – Print, digital, and investigative reporting.
- Advertising & PR – Content strategy, branding, and audience engagement.
- Media Planning & Buying – Advertising placement, digital marketing, and sponsorship.
In recent years, digital media and online content creation have significantly reshaped the industry. The rise of social media, SEO-driven content, and multimedia storytelling has increased demand for graduates with strong digital, data, and analytical skills.
The internet revolution and content streaming services have also transformed traditional media consumption. Newspapers, radio, and television must now compete with on-demand content, digital-first publications, and influencer-led marketing, creating new job opportunities and career paths.
Despite ongoing structural changes, the publishing and media sectors remain highly competitive, requiring graduates to be proactive, well-connected, and digitally literate.
Average Publishing Graduate Salary
Publishing Graduate Career Path
The publishing and media industries offer multiple career paths, spanning editorial, design, production, sales, marketing, and digital content. While larger publishers and media houses may offer graduate training schemes, many professionals start with internships, freelance work, or entry-level positions.
Publishing Careers
Editorial Assistant → Commissioning Editor
- Researching, writing, editing, and developing content for books, journals, or magazines.
- Progressing to editorial management and content strategy roles.
Production Assistant → Production Editor
- Overseeing book and magazine production, including typesetting, printing, and e-publishing.
- Requires attention to detail and strong project management skills.
Sales & Marketing Executive → Publishing Manager
- Managing book launches, subscription models, and online sales strategies.
- Developing promotional campaigns, reader engagement initiatives, and social media strategies.
Rights & Licensing Assistant → Rights Manager
- Handling intellectual property, translations, and publishing rights deals.
- Requires contract negotiation and legal understanding.
Design & Illustration → Creative Director
- Specialising in book cover design, magazine layouts, and digital content creation.
- Increasingly integrated with UX/UI design for digital media platforms.
Media Careers
journalist → Senior Reporter / Editor
- Writing for newspapers, magazines, or digital platforms.
- Investigative journalism, lifestyle content, or business reporting.
Broadcast Assistant → Producer / Director
- Working in TV, radio, or podcast production.
- Requires scriptwriting, scheduling, and technical knowledge.
Media Researcher → Media Planner / Analyst
- Analysing audience data, trends, and content performance.
- Supporting media campaigns, audience engagement, and content strategy.
PR Executive → Head of Communications
- Managing public relations, brand messaging, and press relations.
- Working for media agencies, entertainment companies, or government organisations.
Digital Content Creator → Content Strategist
- Developing blogs, video content, podcasts, and social media campaigns.
- Requires SEO, analytics, and platform management skills.
Media Buyer → Advertising Manager
- Managing ad placements, sponsorship deals, and media space negotiations.
- Requires strong negotiation and market analysis skills.
Graduates may start in junior roles before progressing to senior editorial, production, or strategic positions. Many professionals move between print and digital, journalism and PR, or advertising and marketing.
Qualifications and Skills Needed
What proportion of candidates as a percent we place into Publishing graduate careers and the typical qualities graduate employers look for.
GRB Placements for Publishing by Degree
Typical Candidate Attributes
While the publishing and media industries accept graduates from all academic backgrounds, some degrees provide a competitive edge.
Relevant Degrees for Publishing & Media Careers
- Publishing, English, Journalism, or Creative Writing – Suitable for editorial and content roles.
- Graphic Design, Digital Media, or Illustration – Ideal for design and multimedia careers.
- Marketing, Communications, or PR – Useful for advertising, public relations, and media buying.
- Business, Economics, or Media Management – Beneficial for commercial and strategy roles.
- Computer Science, Data Science, or UX/UI Design – Increasingly relevant for digital content and analytics.
Key Skills Required in Publishing & Media
- Strong written and verbal communication – Essential for editorial, PR, and content creation roles.
- Attention to detail – Critical for editing, proofreading, and content production.
- Creative thinking & problem-solving – Important for marketing, design, and media planning.
- Project management & organisation – Helps with meeting publishing deadlines and managing campaigns.
- Digital & technical skills – Understanding of SEO, CMS platforms, video editing, and analytics tools is increasingly valuable.
- Networking & relationship-building – Crucial for freelance opportunities, PR, and media partnerships.
- Business & commercial awareness – Knowledge of publishing trends, audience engagement, and revenue models.
Many media professionals start as freelancers, making self-motivation, resilience, and adaptability key attributes.
Application & Recruitment Process
The publishing and media sectors have highly competitive recruitment processes, often requiring work experience, strong portfolios, and networking.
Typical Recruitment Stages
- Online Application
- A tailored CV and cover letter showcasing relevant skills and industry passion.
- Portfolio Submission
- Writing samples, design portfolios, or media projects may be required.
- Interview or Assessment Centre
- Practical exercises such as editing tests, marketing pitches, or content planning tasks.
- Internships & Work Placements
- Many publishing and media professionals start in unpaid or low-paid roles before securing full-time positions.
How to Stand Out in Publishing & Media Applications
- Gain industry experience – Internships, student newspapers, blogging, or content creation are highly valued.
- Develop digital & multimedia skills – Understanding social media strategy, analytics, and video production is increasingly important.
- Showcase a strong portfolio – Writing samples, design projects, or marketing campaigns will demonstrate practical ability.
- Network & attend industry events – Many roles are secured through referrals and industry connections.
- Consider postgraduate study – A Publishing MA, Journalism MSc, or Digital Media course may enhance employability.
Is a Publishing & Media Career Right for You?
Publishing and media careers are exciting, fast-paced, and highly competitive. This industry is well-suited for individuals who:
- Have a passion for storytelling, content creation, or media strategy.
- Are resilient, adaptable, and able to handle tight deadlines.
- Possess strong communication, analytical, and digital skills.
- Enjoy working in creative, collaborative, and commercial environments.
- Are comfortable with freelancing, networking, and career uncertainty.
While entry-level salaries can be modest, progression can lead to rewarding, high-profile roles in global media and publishing companies.
Sources for Further Information
Broadcasting Entertainment Cinematograph & Theatre Union www.bectu.org.uk
The Publishers Association www.publishers.org.uk
Society of Freelance Editors and Proofreaders www.sfep.org.uk