Graduate Marketing (PPC) Analyst
2014-08-28 17:40:41
2014-09-08 00:00:00
- Manchester area, Greater Manchester
- £20K
- 8th Sep ’14
- Closed
This growing, independent company is one of the UK's top online leisure booking agencies.
- Comfortable handling large data sets?
- Enjoy working with budgets and optimising processes?
- Looking for a real world application of your skills?
This is an excellent opportunity for a highly mathematical graduate to join a dynamic marketing team, working on their number 1 engagement strategy. You'll be trained to create and optimise Pay Per Click (PPC) Advertising campaigns, which attract viewers in the 100s of thousands on a daily basis.
Key responsibilities include;
- Daily monitoring and optimisation of PPC advertising campaigns; 100,000 - 1 million views per day
- Budget and bid management; ensuring daily spend is in line with campaign targets, monthly budgets etc.
- Conducting keyword searches; identifying new keywords and campaign approaches
- Campaign testing; analysing the effectiveness of different techniques and ad copy
- Manipulating and summarising quantitative data into regular and adhoc reports
- Communicating key insight via written reports and verbally
- Working collaboratively with the wider marketing team and external stakeholders
- Assisting with forecasting, modelling and other paid media strategies
Requirements:
You must be?
- Comfortable handling and manipulating large data sets
- IT literate, particularly Excel
- A confident communicator
- Interest in marketing, particularly digital space
- Eager to learn and progress