Graduate Marketing Analyst
2019-02-13 09:57:27
2019-02-26 23:59:59
- Brighton, East Sussex
- £25,000 YEAR
- 26th Feb ’19
- Closed
The Company
This leading customer intelligence agency has experienced consistent growth and won several awards for their innovative approaches. Working with a variety of top brands, they deliver data driven marketing solutions to drive business success.
The Role
Joining the Commercial Data team, they seek a graduate with some experience in marketing analysis. In this position you'll assist in creating, analysing and reporting on clients' direct marketing campaigns.
Relevant training will be provided on the varied tools used, which includes SAS.
Key responsibilities include:
- Assisting with the creation and delivery of automated and personalised marketing campaigns, predominately across email plus mail-out.
- Analysis of multi-channel marketing and real-time data to map customer journeys and build relevant strategies.
- Extensive use of marketing databases to handle data lists, including programming to make selections, exclusions etc.
- Regular reporting to feedback key campaign insights to clients, as well as key industry and customer trends.
- Providing campaign support including QA and testing, responding to client queries etc.
- Working collaboratively with other teams in the business.
Progression speed and path will be tailored, with potential progression paths including going into a more client facing account management role or more statistical analysis led.
Requirements:
- Some commercial experience in marketing analysis.
- Comfortable interrogating data and reporting insights.
- Numerate academic background.
- Professional and personable communication skills.
- Strong Excel skills.
- Experience in SQL, SAS and other statistical packages highly desirable.