Graduate Digital Marketing Analyst
2016-02-03 12:00:06
2016-03-28 00:00:00
- Hatfield, Hertfordshire
- £25K
- 28th Mar ’16
- Closed
This independent retail company is truly a global leader in their ecommerce field. A large firm with a small company feel, they offer a friendly, collaborative environment with great opportunities to develop.
Joining the digital marketing team, you will assist in delivering and analysing the effectiveness of various digital marketing activities. In this varied role your insights will add real value to the business and you'll also have the opportunity to take ownership of specific areas down the line. Relevant training will be provided.
Key responsibilities include;
- Daily monitoring and analysis of Pay Per Click Advertising campaigns across Google and Bing
- Planning, writing and testing ad copy for PPC campaigns, striving to improve testing methods
- Implementing, monitoring and analysing Display (Banner) Advertising campaigns
- Creating, monitoring and analysing Advertising campaigns across Facebook and Twitter i.e. sponsored posts, tweets etc.
- Growing and monitoring the success of the recently launched app
- Extracting data from digital tracking tools for further analysis in Excel
- Producing and interpreting reports regularly, identifying key insights and recommendations
- Working collaboratively with broader marketing team, other head office functions to achieve specific goals
- Attending and partaking in regular meetings with commercial managers and the Head of Marketing
Essential Skills:
- Strong numerical analysis skills
- IT literate particularly with Excel
- Confident communication skills
- Genuine interest in the digital marketing space
- Team player
- Any experience in digital marketing desirable