If you're a graduate looking to get into digital marketing and need to get a feel for the kind of questions employers might ask at interview, then make sure you research these graduate digital marketing interview questions below. These questions and answers are taken from real graduate interviews, and compiled to give you an idea of what to expect and how to prepare your answers.

Example Digital Marketing Interview Questions:

What is PPC Advertising?

It’s good to set the scene early on with where you would find a PPC advert and what it looks like/is made up of. This is because there are other types of digital advertising, so you’re confirming you know what type of advertising it is.

How does PPC work?

You want to give a clear, concise and logical overview. Start with looking into a campaign set up i.e. how do you create an ad, get a top position within the search engine etc. Then consider: do we leave the campaign to run organically, or monitor its performance to make ongoing improvements? How would we monitor its performance, or make improvements?

Does work make a PPC campaign successful?

It’s important to understand what the core aim of PPC is: directing relevant and profitable traffic. So are we just looking at advert clicks or other factors/metrics? What do these metrics tell us, and why are they important? What is the end goal?

What is the difference between PPC and SEO?

Both relate to search engine marketing, but what is the difference in their search engine position? Which is paid and which is free? Which is the short term/long term strategy? Do the two influence one another?

What is the difference between PPC and Display Advertising?

Compare where you would find the two strategies, and what they look like. Is their set-up the same? Do their aims differs? (i.e. sales vs brand awareness) Is their analysis different?  (i.e. clear outcomes vs looking at varied factors).

What are the main tools used in PPC?

The most common PPC tool is Google AdWords. Explain what it is, how it works, and the other tools that are on the market.

Are there any other digital marketing tools you are aware of?

The most common PPC tool is Google AdWords. Explain what it is, how it works, and the other tools that are on the market.

·         Google Analytics

·         Social Media

·         PPC Platforms eg. Facebook, Google, Adwords, LinkedIn (most search engines and social media have PPC)

·         Excel

·         MailChimp

·         Klout

·         Similar Web

·         SEO Platforms eg. Industry leaders include Moz, Ahrefs, Majestic

Why is online marketing more powerful than offline marketing?

The principal reason is you get a bigger reach with online marketing. You’re able to reach far more individuals than with offline marketing. It also costs less, both in terms of time and money. It ultimately makes it easier to target a worldwide audience.

What is the difference between Inbound and Outbound Marketing?

Inbound Marketing

Inbound marketing is marketing that receives attention organically, whereby the customer finds you. Examples include Blogging, SEO, PPC, Opt in emails lists.

Outbound Marketing

Outbound marketing involves getting your message out as far and wide as possible, often through aggressively targeting a large audience. Examples of this include adverts, bulk emails, social media advertising. 

Can you give us some examples of how to increase traffic to website?

1. Advertise
2. Social media
3. Write irresistible headlines
4. Pay attention to on-page SEO
5. Target long-tail keywords
6. Start guest blogging
7. Invite others to guest blog on your site
8. Go after referral traffic
9. Email marketing
10. Ensure the site is fast, responsive and easy to use

How could you utilise social media to improve your marketing strategy, and what tools could you use to help?

Post on a range of different social media. Focus on the types your target market is most likely to use. For example, if you have a very young audience, Instagram or Snapchat are possibly the best apps to use. Whereas if you have an older audience, sites like Facebook or Pinterest may be more appropriate. Tools like Hootsuite and Statusbrew will also help improve your marketing strategy.

How can analytics tools like Google Analytics be of use in digital marketing?

·         Analyse success of campaigns

·         Improve website conversion rate

·         Get an idea of your average site user

·         Find the best and worst pages

·         Reduce bounce rate