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Digital Marketing Graduate Jobs Profile

Marketing is a term used to broadly cover many aspects of a company's brand, advertising and web content strategies. Generally, it involves how a product or service is sold. The function identifies customer needs, investigates how to meet them and then evaluates the best way to generate profit. Marketing reflects the ever-changing business environment in which it works. The constant advances in information technology, including the Internet, and the demand for ever-more segmented markets have led to more sophisticated collection and analysis of data about existing and potential customers. New skills in customer relationship management (CRM) are often required of professional marketers, and such skills can offer an advantage to those wishing to begin a digital marketing graduate career.

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