Graduate Digital Media Analyst
2015-09-16 13:45:45
2015-10-22 00:00:00
- London, London Central
- £20k+
- 22nd Oct ’15
- Closed
Based in the heart of London, this dynamic digital marketing start-up has been growing at a rapid rate. They offer a commercial graduate a unique opportunity to accelerate their career and play a major part in their continued success.
In this role you will develop a broad knowledge of the exciting and ever evolving digital space. Working with a range of global clients, you'll assist in creating and delivering highly targeted digital advertising campaigns based on continued strategic analysis.
Key responsibilities include:
- Setting up digital campaigns across paid search (targeted keyword ads), display (banner ads) and Facebook (right hand side ads) using industry specific tools
- Understanding clients' businesses, positions in industry, customers and campaign aims
- Analysing global campaign performance data, identifying which investments are working
- Managing and optimising clients advertising budgets, ensuring greatest ROI
- Extracting and manipulating data in Excel to analyse campaign performance and identify key insight
- Producing regular reports with creative recommendations, throughout and post campaigns
- Communicating insight and recommendations to more senior colleagues in preparation for future direct client contact
As you develop you'll have increased project autonomy and be more involved in planning campaign strategies and liaising with clients directly.
The essential skills for this role are as follows:
- 2.1 or above level in Maths, Statistics, Economics
- Strong UCAS points or equivalent
- Excellent numerical analysis skills
- An inquisitive and logical mind
- Commercial understanding, with an interest in digital space
- Strong communication skills, written and verbal
- Able to demonstrate initiative and a proactive approach