Graduate Digital Marketer
2014-12-09 12:18:26
2015-08-06 00:00:00
- Wiltshire, Wiltshire
- £20K+
- 6th Aug ’15
- Closed
As the UK subsidiary of this global company, this business is a world leader in logistics and commercial vehicle rentals. Established from the early 70's, this company now has 28 locations within the UK.
This is a unique opportunity for a bright, commercial graduate to overhaul a global company's website and digital marketing strategy. Reporting to the Marketing Manager, there is loads of scope to make this role your own.
Key responsibilities include;
- Improving current website; rewriting content, optimising layout, functionality and usability in collaboration with design agency
- Incorporating Search Engine Optimisation, both on and off page, to increase web ranking
- Researching into the benefits of Pay Per Click Advertising, incorporating where relevant
- Working collaboratively with marketing team to develop, deploy and analyse the effectiveness of email campaigns
- Developing affiliate marketing further; building relationships with new affiliates, maintaining existing partnerships
- Using a variety of tools for customer analysis and reporting i.e. CMS, Google Analytics
- Keeping up to date with latest digital trends and marketing tactics
- General administration i.e. CMS, maintaining and updating website
Essential Skills:
- Must have a driving licence and mode of transport
- Passion for marketing and digital space
- Broad knowledge of digital marketing techniques
- Highly energetic and personable
- Excellent teamwork and communication skills
- Able to work under own initiative
- Any relevant experience highly desirable (training will be provided)