Digital Marketing Analyst
2017-03-28 11:20:53
2017-05-11 00:00:00
- London, London
- £26,000 YEAR
- 11th May ’17
- Closed
Based in the heart of London, this dynamic digital marketing start-up has been growing at a rapid rate. They offer a commercial graduate a unique opportunity to accelerate their career and play a major part in their continued success.
NB. This role is for a more commercial graduate, with 6-12 months commercial analyst experience. It does not need to specifically be digital, just an eagerness to build a career in this space.
In this role you'll develop a broad knowledge of the exciting and ever-evolving digital space. Working with a range of global clients, you'll assist in creating and delivering highly targeted digital advertising campaigns based on continued, strategic analysis.
Key responsibilities include:
- Trafficking (setting up) digital campaigns across Paid Search (targeted keyword ads), Display (banner ads) and Facebook using industry specific tools
- Understanding clients' businesses, positions in industry, customers and campaign aims
- Analysing campaign performance data, identifying which investments are working or not
- Managing and optimising clients' advertising budgets, ensuring greatest ROI
- Extracting and manipulating data in Excel to analyse campaign performance and identify key insight
- Producing regular reports with creative recommendations, throughout and post campaigns
- Communicating insight and recommendations to more senior colleagues in preparation for future direct client contact
As you develop you'll have increased project autonomy and be more involved in planning campaign strategies and liaising with clients directly.
Requirements:
- 6-12 months' commercial analyst experience ? industry open
- Strong academics at A-Level equivalent and university
- Excellent numerical analysis skills
- An inquisitive and logical mind
- Commercial understanding, with interest in digital space
- Strong written and verbal communication skills
- Able to demonstrate initiative and a proactive approach