The Alliance - Graduate Events Marketing Coordinator

Location: London (Remote)

Start Date: ASAP but flexible

Our pioneering professional development events are best in class and are a key driver of our incredible growth. They attract speakers, attendees, and sponsors from the world's largest companies and exciting start-ups. Think TikTok, Microsoft & Peloton.

Our events calendar for 2022 is huge and contains a mix of both virtual & in-person. We've got events planned for New York, Las Vegas, Amsterdam, London, Sydney & Singapore to name a few.

We are looking for an exceptional junior marketer to join our dream team and help us achieve our 2022 growth plans and beyond.

The Role:

Work with the events marketing lead to build and execute compelling multi-channel marketing programs that achieve targeted delegate registrations and revenue across our global events portfolios.

• Own the execution of new launches from data build and acquisition through to conversion, across the event product portfolio (in-person summits, regional roadshows, virtual festivals, and more.)

• Manage multi-channel marketing campaigns (create engaging and persuasive copy and own the delivery of email, social media, media partnerships, LinkedIn ads etc.)

• Run affiliate marketing campaigns through speakers, sponsors, media partners and associations to drive targeted attendance and revenue

• Measure and analyze campaign performance (pre, during, and post-event) to proactively recommend where opportunities for further optimization and growth exist

• Establish yourself as a core member of the company marketing engine, work collaboratively with the broader marketing team to ensure that knowledge is shared and retained, allowing the team to focus on the highest impact work

• This is one of the most cross-functional roles in the company. You'll work closely with talented event production, sponsorship sales, community marketing, content, and engineering professionals to ensure priorities are aligned and execution plans are on track, and contribute to new product ideas and initiatives.

Requirements:

• You want ownership in your role from the beginning and thrive in a fast-paced start-up, target-driven environment
• 2.1 degree or above in marketing, PR, business, English, or related disciplines
• Ready to level up and take the next step in your marketing career journey
• Experience in executing effective, revenue-driving campaigns that engage targeted audiences
• You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns
• You take pride in crafting effective and engaging copy whatever the platform (email, landing page, social media, etc.)
• You are naturally self-directed, operate at a high cadence, and get stuff done with minimum supervision
• You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning
• You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things
• Confidence to experiment with different tactics, shake up strategy, adapt to new trends, incorporate business changes, or bounce back from subpar results
• Experience using ESPs and CRMs, and basic Google Analytics understanding
• Experience with Asana or project management tools a plus (desirable)

Benefits:

Annual Salary: £25,000 + bonus (opportunity to increase to £30,000 + bonus in year two)

• Flexible hours and early summer finishes
• Extra day off on your birthday
• 25 days of holidays (excl. bank holiday)
• Sociable and supportive team (and an office dog)
• Company social events
• New tech gear: laptop, screen, mouse, keyboard. We got you covered
• Free coffee and tea, snacks fruit, and treats
• A unique opportunity to join a fast-growth scale-up, unparalleled learning opportunities, with excellent opportunities for progression.

Video Ask Questions:

• What are your expectations for working in a start-up?
• Why are you passionate about marketing B2B events?
• What separates you from the typical person applying for this role?
• Tell us something interesting about you that is not on your CV?