Push Group PPC Account Executive
2018-02-09 13:31:29
2018-03-11 23:59:59
Uxbridge, London North West
- £competitive
11th Mar ’18
Closed
Scope of role:
To help execute and communicate PPC strategies across a number of assigned client accounts under guidance of PPC Account Manager. Responsible for the day to day checks and management of these accounts, carrying out technical changes, analysing and drawing insight from third party analytics data, implementing innovative management techniques to maximise campaign performance. Ensuring the client is always ahead by implementing new techniques you will learn from Google / Push organisation.
Main responsibilities:
- To work closely with the Account Manager to execute Paid Strategies
- To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your customers
- To manage budgets in line with strategy and ensure that monthly spend is on target
- To measure the effectiveness of the campaigns across your customers and achieve increases across these campaigns in traffic and conversions
- To use a variety of Push tools, such as Push Analyser, to compile and draw insight from both company / sector specific data, in order to better understand user trends and behaviour
- To produce reports for clients containing a description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the customer
- To ensure all reports are of a top quality written standard and adhere to the Push brand
- To maintain regular contact with clients and provide timely and efficient responses to all customer queries
- To attend and actively take part in customer meetings / QBRs when required
- To deliver other related solutions to the customer base such as landing pages / - social / ecommerce / brand refresh if they match the customers need
- To optimise client accounts for maximum performance using a variety of PPC practices
- To carry out regular maintenance for a number of assigned ongoing customer accounts, ensuring the efficient day-to-day management of these campaigns
- To efficiently manage your workload and accurately record your time
- To freely share knowledge, insight, best practice, tactics and ideas
- To ensure your knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources
Key skills and experience:
- Highly numerate with great business acumen
- Literate with the ability to produce top quality written reports
- Analytical, with the ability to interpret information, news, data and research quickly and focus on the most relevant information for strategic development
- Basic knowledge of Google Analytics and other major third party analytics platforms
- Good working knowledge of major social media channels including Facebook and Twitter, with experience of running paid advertising campaigns on these platforms
- Ability to setup and implement new PPC accounts is an advantage
- Self-starter with a positive outlook
- Hunger for digital knowledge and a significant interest in new platforms and channels
- Proactive and highly organised, with strong time management and planning skills
- Able to meet tight deadlines and remain calm under pressure
- Good at absorbing large amounts of information
- Credible, confident and articulate, with good communication and presentation skills
We Offer:
Staff Perks Scheme
£500 Yearly Training Budget
Free Fruit
Bi Monthly Social
Company Incentive Trips Away