After breakfast, attendees enjoyed the regular round up of graduate recruitment issues from GRB Non-Executive Director, Carl Gilleard OBE, after which Simon took centre stage to reveal valuable insights from the world of youth branding with plenty of crossover for recruiters.
A lively Q&A session followed enabling attendees to share opinions and experiences enabling everyone to benefit. Key insights for attendees enabled them to take away ideas for targeting their recruitment campaigns focusing on aspects of their offering which could be fun, useful, money saving, give reassurance, offer familiarity or empower students and graduates.
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