Which Brands Do 18-24 Year Olds Love?

Graduate Recruiters Network, an exclusive LinkedIn group of over 1,000 global graduate recruiters set up in 2009, have been running a series of invite-only quarterly breakfast events hosted at GRB's London office. The December event was a great success with an insightful talk from Simon Eder at Voxburner revealing which brands 18-24 year olds look up to from their recently launched Youth100 report.

After breakfast, attendees enjoyed the regular round up of graduate recruitment issues from GRB Non-Executive Director, Carl Gilleard OBE, after which Simon took centre stage to reveal valuable insights from the world of youth branding with plenty of crossover for recruiters.

A lively Q&A session followed enabling attendees to share opinions and experiences enabling everyone to benefit. Key insights for attendees enabled them to take away ideas for targeting their recruitment campaigns focusing on aspects of their offering which could be fun, useful, money saving, give reassurance, offer familiarity or empower students and graduates.

Click here to learn about our previous events and if you'd like to be kept updated on future events please join the Graduate Recruiters Network here.