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Universities Reaching Out To Seven-Year-Olds

UniversityStudents

Outreach programmes can be very helpful in widening access, but it is no good getting students into institutions if they can't afford to pay their living costs when they're there, and have to drop out as a result

In order to maintain the "pipeline" of students, according to the Office for Fair Access (OFFA), Universities should extend their marketing efforts to children as young as seven. This stunt is being promoted by OFFA, who are concerned about the impact that the increased tuition fees bring.<br/><br/>There's a fear that many students from disadvantaged backgrounds might not even consider university education as an option. Which, taking into consideration current tuition fee levels, is a valid concern.<br/><br/>Whether reaching out to children as proposed will prove fruitful, remains to be seen (well, latest by 2023...)<br/><br/>NUS President, Liam Burns, agrees on the necessity of similar initiatives, but points out that the reality of finances might get in the way:<br/>"Outreach programmes can be very helpful in widening access, but it is no good getting students into institutions if they can't afford to pay their living costs when they're there, and have to drop out as a result."<br/><br/>We at The Graduate Recruitment Bureau believe that the best way to promote university education to all students, regardless of their background, is to provide a price-level that is affordable for prospective students and a fee that reflects the level of education that will be provided.<br/><br/>Do you think promoting university education to 7-year-olds is a bit far-fetched?
niklas vaittinen grb author

Niklas is a former marketing assistant at GRB and studied entrepreneurship at the University of Brighton. 

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