JULIANA BOURNE knew exactly what she wanted when she graduated: a job with a well-known company that offered professional training and a pension scheme.
The 22-year-old graduate in politics and international relations from London Metropolitan University joined Price- waterhouseCoopers (PwC) as an assistant consultant in November. "I first thought about PwC because they sponsored the Prospects directory, its branding was everywhere and they really stood out," she explains. Bourne then attended one of the company's open evenings. "I didn't want to go to a careers fair where everyone is vying for attention and I wanted to meet the staff, rather than just the recruiters."
Bourne isn't alone in her reluctance to attend careers fairs in this year's Universum Graduate Survey of 5,824 final and penultimate year students, most rated work placements and websites ahead of careers fairs as sources of information.
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