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Graduate Marketing Jobs Profile

The term Marketing is used as an umbrella term for many aspects of a company's brand, advertising and web content strategies. Generally, marketing involves how a service or product is sold. These details can be ascertained by identifying customer needs, investigating how to meet them, and then evaluating the best way to generate profit. The constant advances in information technology and the demand for ever-more segmented markets have led to more sophisticated collection and analysis of data about existing and potential customers. Due to the industry's diversity, a marketing graduate career is highly sought-after amongst students and graduates alike.

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