Graduate Manufacturing Jobs Profile
Market research is the analytical process of gathering, logging, and interpreting customer, competitor, and market data to help businesses identify, communicate, and trade with their key audiences. It enables organisations to understand customer requirements, behaviours, and buying habits, which is crucial for making informed business decisions. For this reason, a market research graduate career is highly sought after.
Market research is divided into two primary techniques:
- Qualitative research – Focuses on small groups to explore opinions, subconscious motivations, and consumer psychology.
- Quantitative research – Uses large datasets to generate statistically analysed insights about consumer behaviour and market trends.
The UK market research sector has seen steady and consistent growth, driven by technological advancements and innovative data collection methods. The rise of online data collection, behavioural analysis, business intelligence, and predictive analytics has expanded graduate opportunities in this field. Companies are increasingly looking for faster and cost-effective ways to deliver results, creating exciting new roles for analytical and creative graduates.
