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Graduate Advertising Jobs Profile

An advertising graduate career is not easily defined. Narrowly, 'advertising' means clearly identifiable, paid-for communications in the media, which aim to persuade, inform or sell. But the word is also used to cover a much broader range of activities - from design to public relations - by what are often the same organisations, using similar skills. Advertising is not a single industry, but spreads untidily across at least three separate kinds of employer organisation - those who: use it (the advertisers); make it (the advertising agencies); display it (the media). A number of other, more specialised organisations - e.g. market research companies - are also involved.

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