Company:
A successful direct marketing and fundraising agency that specialises in direct response TV, film and radio. Based in central London, this agency works with charities across the globe to coordinate their fundraising media campaigns.
The office is a laid-back, supportive and social environment (with office dogs!). They have a real focus on the well-being of their staff, and on promoting diversity and inclusion.
TV & Digital Media Response Analyst – London – £33k-£38k – Hybrid
This is the chance to become a high-impact Media Analyst, specialising in digital media analysis in the Charity sector. You will be working on digital campaigns and TV advertisements, leveraging Meta Ads Manager, GA4 and Excel to optimise campaign performance. Your main responsibilities will include:
- Data & Platform Evolution: Utilise Excel to deliver multi-channel campaign analysis
- Reporting: Produce and present Powerpoints to help guide clients through recommendations
- Insights: Develop data visualisation skills through Power BI to improve reporting quality
- Performance Evaluation: Conduct detailed performance analysis for TV and Digital campaigns across multiple sources
- Forecasting: Assist the media team in driving campaign revenue through digital forecasts and campaign performance reviews
- Client engagement: Manage day-to-day client engagement, leading project briefings, campaign planning and reporting to international clients
- Problem solving: Act as a dependable contact for client media queries
Why this role?
- A fantastic opportunity to develop your career in the TV sector
- A great company culture, with unique and frequent social opportunities
- Quick progression, someone that we placed 18 months ago has already progressed into a more senior role
- Exposure to international charities
- Hybrid working policy and 1 Friday off per month
- Dog-friendly office
What you need:
- 18 months + experience in digital analytics, performance marketing or media analysis
- Proficiency with MS Office and Excel
- Experience with Meta Ads and GA4 is a bonus
- Power BI is a plus, but not a necessity
