Graduate PPC Analyst
2017-08-22 17:02:29
2017-10-05 00:00:00
- London, London Central
- £24,000 YEAR
- 5th Oct ’17
- Closed
This leading digital gaming company has experienced phenomenal growth that is only set to continue. With a large, ever growing portfolio of gaming brands, their global players are in the millions. Having recently refurbished their sprawling, central London HQ, their innovative approach is driven by talented in-house development and analytics.
The Role:
Joining the Pay Per Click Advertising team, which is part of their large marketing division, you'll target and drive profitable search engine traffic to varied gaming brands' websites. Managing very large advertising budgets, this role will be quantitatively and analytically challenging.
Key responsibilities:
- Working on varied PPC campaigns across Google predominately and Bing
- Assisting with campaign strategy creation
- Conducting keyword research and analysis, producing and testing ad copy effectiveness
- Using industry specific tools to set up and monitor campaigns daily
- Managing large campaign budgets and targets, constantly driving ROI
- Extracting large quantitative datasets for deeper analysis and optimisation
- Manipulating and summarising quantitative data into regular reports
- Communicating key insights and recommendations to internal stakeholders
Essential skills:
- A genuine interest in and an understanding of PPC
- Strong quantitative analysis skills
- IT literate, particularly with Excel
- Effective verbal and written communication
- Strong problem solving skills
- Any exposure to and experience in PPC highly desirable