Estimated graduate starting salary: £16,000 - £23,000 Typical salary after training: £25,000 - £32,000 Marketing Graduate Jobs
Marketing is a term used to broadly cover many aspects of a company's brand, advertising and web content strategies. Generally, it involves how a product or service is sold. The function identifies customer needs, investigates how to meet them and then evaluates the best way to generate profit.
Marketing reflects the ever-changing business environment in which it works. The constant advances in information technology, including the Internet, and the demand for ever-more segmented markets have led to more sophisticated collection and analysis of data about existing and potential customers. New skills in customer relationship management (CRM) are often required of professional marketeers.
Market factors and changes in the retail landscape have placed greater importance on the internet as a channel to consumers. Today, search engine optimisation (SEO) is at the forefront of marketing strategy for many organisations, creating further demand for marketing skills in this area. Prompting businesses to generate greater spend in the sector and promote significant growth, this opens further opportunities for graduates within marketing.
Graduates need to understand that marketing encapsulates a broad range of specialist areas from creative ideas to numerical and business intelligence.
Graduates can choose to follow many areas of expertise in pursuing a career in marketing and graduates can take a creative or analytical route:
- Database and Direct Marketing - Marketing Analysis - Market Research - Web Marketing
With such an extensive range of options, the marketing industry offers a varied and interesting career for graduates. The competitive consumer marketplace will ensure a continued healthy demand for candidates. Begin your search for graduate marketing jobs.
Qualifications and skills needed
While recruiters welcome applications from graduates from all disciplines, successful graduates must fulfil the personal criteria of drive, sound communication skills, team work and business awareness. The underlying quality graduate marketing sector recruiters look for in a candidate is the ability to convey ideas. Marketing is essentially a creative business, and the ability to generate original thoughts and plans is highly sought after.
Over recent years, the growth in analytical marketing and market intelligence has resulted in heightened demand for numerate graduates. Such graduates tend to be problem-solvers who have the ability to disseminate large amounts of data or information and translate it into a strong business case. Numerate and analytical university projects and modules would be good to include on your CV or to highlight in your covering letter for a market intelligence job application.
Due to the popularity of marketing vacancies, graduates who have undertaken an internship programme or gained relevant work experience, prior to applying, hold an advantage. Therefore, it is worth considering offering your time to a marketing department or agency whilst at university to gain experience to put on your CV.