Industry Overview - Marketing

Estimated graduate starting salary: £16,000 - £23,000
Typical salary after training: £25,000 - £32,000

Marketing is a term used to broadly cover many aspects of a company's brand, advertising and web content strategies. Generally, it involves how a product or service is sold. The function identifies customer needs, investigates how to meet them and then evaluates the best way to generate profit.

Marketing reflects the ever-changing business environment in which it works. The constant advances in information technology, including the Internet, and the demand for ever-more segmented markets have led to more sophisticated collection and analysis of data about existing...

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