Marketing is a term used to broadly cover many aspects of a company's brand, advertising and web content strategies. Generally, graduate marketing jobs involve identifying customer needs, investigating how to meet them, evaluating the best way to generate profit and then carrying out or overseeing the activity.
Marketing reflects the ever-changing business environment in which it works. The constant advances in information technology, including the Internet, and the demand for ever-more segmented markets have led to more sophisticated collection and analysis of data and a rise in new areas of graduate marketing jobs...
Read the Marketing industry profile
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