Interview Questions for Advertising

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This question has two dimensions. It is an open question that seeks to understand what kind of advertising you like and it is also testing your knowledge of contemporary advertising. The best way to answer is to choose a campaign that is interesting and one that you know a lot about. It would also be helpful if you do genuinely like the campaign as this will allow you to speak passionately about it. Prior to an interview spend time researching campaigns which the company have been involved in recently that you admire, but don't be afraid to praise their competitors work as long as you explain WHY it was successful.

A good approach would be to name an asset, say why it is important and then explain how you meet it, if possible using an example. 2-3 criteria should suffice depending on how much detail you go into. Tailor your chosen criteria to yourself so you can give the best examples. Typical criteria could be creative, resourceful, imaginative, flexible, dynamic, visionary, organised.

Start by saying why advertising will never become neglected or forgotten, by stating how important it is, and the importance of its continual evolution and innovation. Then ponder why advertising may become neglected e.g. could  products and services become the same in the future? Now suggest what alternative fields you might consider, perhaps highlighting a creative side, but never stray too far from advertising or your commitment to this field may be questioned.