Interview Questions for Merchandising

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This will be a difficult question to answer if you have not got a good example. If you are struggling to think of one then do something now! You will benefit if you show your creative side, and your response could be anything from writing some music to designing an ad campaign.

This is a subjective question so there is no right or wrong answer. It is important that you justify the response that you give. A typically answer might be that it is the appearance of the product is the most important part of merchandising. Other avenues you could go down could be the placement of the product or the product's location relative to different products. Show a creative approach and acknowledge that merchandising different types of products requires different approaches.

This question is as much about your personality as it is about your knowledge of merchandising. Pick up on a point about a product and say why it is important and appealing to a customer e.g. the colour is important because a consumer can associate a colour both with their identity and with a specific brand.