Interview Questions for Market Research

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This is an open question about the industry you are applying for and is therefore a real opportunity to impress so extend your answer. Key reasons why it is important to conduct market research are so companies can better understand the market they operate in, important research can range from quantitative research like the size of the market and how the market is broken down, to more qualitative research like how consumers perceive a product.

Most candidates will have to bring up an example from their academic past. Try and describe both quantitative and qualitative methods to show that you have a wide range of skills. Some candidates may have an example from some work experience they have conducted. Try and use a recent example and explain how you conducted research particularly effectively.

Write a report or give a presentation, be sure to include the raw data so they can make their own analysis. You need to show an appreciation of how you need to present different data in different ways. If you have collected a large data set then it will be a good idea to use diagrams to present the data whereas if you have conducted an in-depth focus group then you will need to transcribe a report. It is crucial that you show an awareness of effective methods of communication and presentation.