Job Title: Senior Analyst, Marketing
- Salary: £40k+
- Location: London
- Date posted: 18/04/2012
- Date expires: 10/05/2012
- Degree Subject: Maths, Statistics, IT or Geography
- Degree Grade:
- UCAS Points: Any
- Position Type: Full-Time
- Experience: 4 Years
- Job Category: Market Research, Consultancy, Analytical
- Vacancy Reference: CC22483SA
Our client offers range of marketing solutions and information systems, to a number of businesses from all industry sectors.
They have annual revenues in excess of $3.15bn and employ over 13,000 people worldwide.
Our client has a role of Senior Analyst within the Integrated Marketing Group, a provider of analytical and marketing services across all industry sectors.
The position will use a mix of skills to deliver marketing solutions including:
-Segmentation, modelling and analysis consultancy
-Data analysis including univariate and multivariate techniques
-Name and address data for prospecting
-Data cleaning and matching services
-Consumer database profiling services
-Data enhancement tools
-Appending email addresses to customer databases
-Database hosting
-Web analytics
The Senior Analyst is responsible for undertaking and explaining statistical and data mining solutions to support clients' database marketing objectives.
All Analysts play a key function working alongside industry expert consultants, solving a range of marketing issues with appropriate use of data and analysis.
Responsibilities include:
-Advise clients on the use of the data sets to achieve their objectives including; Campaign analysis, Customer knowledge, Model building, Segmentation
-Advise Analysts and clients on appropriate analytical techniques to solve key business issues including, Acquisition, Retention, Future Value, Customer Lifecycle and Development
Requirements:
-3-5 years plus experience in a data driven environment
-SAS
-Linear and Logistic Regression, Cluster Analysis
-Industry experience in at least one of the following areas: Financial services, Retail, FMCG
They have annual revenues in excess of $3.15bn and employ over 13,000 people worldwide.
Our client has a role of Senior Analyst within the Integrated Marketing Group, a provider of analytical and marketing services across all industry sectors.
The position will use a mix of skills to deliver marketing solutions including:
-Segmentation, modelling and analysis consultancy
-Data analysis including univariate and multivariate techniques
-Name and address data for prospecting
-Data cleaning and matching services
-Consumer database profiling services
-Data enhancement tools
-Appending email addresses to customer databases
-Database hosting
-Web analytics
The Senior Analyst is responsible for undertaking and explaining statistical and data mining solutions to support clients' database marketing objectives.
All Analysts play a key function working alongside industry expert consultants, solving a range of marketing issues with appropriate use of data and analysis.
Responsibilities include:
-Advise clients on the use of the data sets to achieve their objectives including; Campaign analysis, Customer knowledge, Model building, Segmentation
-Advise Analysts and clients on appropriate analytical techniques to solve key business issues including, Acquisition, Retention, Future Value, Customer Lifecycle and Development
Requirements:
-3-5 years plus experience in a data driven environment
-SAS
-Linear and Logistic Regression, Cluster Analysis
-Industry experience in at least one of the following areas: Financial services, Retail, FMCG
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