Job Title: Marketing Analyst

  • Salary: £22k
  • Location: London Central
  • Date posted: 08/09/2010
  • Date expires: 20/10/2010
  • Degree Subject: Marketing
  • Degree Grade Equivalent: 2:1
  • UCAS Points: Any
  • Position Type: Full-Time
  • Job Category: Analytical, IT, Market Research, Marketing
  • Vacancy Reference: LB28073mark

Created in 2001, our client is now established as one of the leading on-line gaming companies in the UK. Phenomenal year on year growth is projected to continue into the future. They pay out in excess of £1 million on a daily basis and work with a number of high profile affiliates.

To assist the Marketing Retention Team with the running of all retention marketing activities and campaigns.

Your responsibilities will be as follows:

- Prepare emails for dispatch and ensure all emails comply with brand guidelines.
- Work closely with the Analytics team to report on performance of all email campaigns.
- Manage and optimise opening and click through rates.
- Manage preparation of email data for all email campaigns.
- Quality testing of all email campaigns.
- Work closely with member support and keep them informed on all promotions.
- Fulfil promotional campaigns.
- Arranging for the effective distribution of marketing materials.
- To assist with effective data segmentation, trends and improve campaign uplift.
- Prepare data and fulfil SMS Marketing Campaigns.
- Accurate management of spend and budget.
- Assist and generate new retention promotions.

The essential skills are as follows:

- Min 2.1 or above in Marketing
- Excellent Excel skills
- Strong data and analytic skills
- Strong attention to detail
- Enthusiastic and self motivated
- Strong team player
- Good knowledge of HTML
- eCRM experience an advantage
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