Graduate Media Analysts - TV or Digital
2016-02-08 17:40:25
2016-03-28 00:00:00
- Leeds, West Yorkshire
- £18k
- 28th Mar ’16
- Closed
This fast growing media agency delivers highly optimised marketing campaigns based on measurable results.
This is an excellent opportunity to get your foot in the door of a top media agency. They offer great training and opportunities to progress quickly, in a dynamic, fast-paced environment.
As a Graduate Media Analyst, you'll be providing support to the client facing 'Planning and Analysis' team + 'TV Operations' team OR 'Digital Operations' team (dependent on strengths, interests).
Your key responsibilities include;
- Regularly monitoring campaign and web activity data using specialist tools
- Producing performance outputs from data, with key insights and recommendations for clients
- For TV: Optimising clients' TV airtime; building relationships with TV sales houses contacts, communicating and negotiating recommendations
- For Digital: Conducting keyword research (PPC), setting up Pay Per Click (PPC) and Display (Banner) Advertising campaigns, analysing and optimising them on a daily basis
- Assisting Planning and Analysis team with clients' entire project lifecycles (for TV: exposure to other offline channels such as print, radio; for Digital: exposure to other online channels such as SEO, Social, Affiliates)
- Conducting research and synthesising information; audience profiling, market and competitor insights
- Assisting with proposals and campaign planning
- Implementing campaigns, producing regular campaigns schedules, reviews and analysis
Down the line you'll have increased client exposure, i.e. attending client visits, making presentations and having more client autonomy.
Requirements:
- Confident communicator with excellent interpersonal skills
- Passionate about working with data and making tangible recommendations
- Excellent attention to detail
- Genuine interest in media and marketing space
- Self-starter, eager to develop
- Strong planning and organisation skills