Job Title: Graduate Marketing Data Analyst
- Salary: £20k+
- Location: West Sussex
- Date posted: 13/06/2011
- Date expires: 27/06/2011
- Degree Subject: Maths, Stats, Economics, Operational Research
- Degree Grade: 2:1
- UCAS Points: Any
- Position Type: Full-Time
- Experience: Not required
- Job Category: Analytical
- Vacancy Reference: LB2612MDATA
Established for over 20 years, my client has become the largest and most successful transatlantic tour operator.
In this role you will be involved in co-ordinating all the data for the marketing campaigns.
The key responsibilities are as follows:
- Use data and technical expertise to build direct marketing campaigns.
- Assist in improving customer contact strategy and perfecting campaign plans.
- Increase the value of marketing campaigns in terms of both customer acquisition and retention.
- Key involvement in data planning process to ensure accurate and effective plans for data driven channels.
- Data Mining and assisting the Insight Manager with targeting and reporting campaigns. You will also be involved in the creation of reports.
- You will be responsible for data processes.
- Extracting data from the data base.
- Working very closely with other members of the Insight team to share knowledge with the rest of the business.
The essential skills for this role will be as follows:
- Minimum 2.1 in Mathematics, Statistics, Operational Research or Economics.
- Highly numerate with solid analytical skills.
- Confident working with large data sets.
- A good understanding of data.
- Ideally knowledge of SQL.
- Strong Excel skills.
- Ideally some experience in data analysis, database querying and reporting.
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