Graduate Marketing Analysts - PPC
2015-12-18 11:09:20
2016-05-25 00:00:00
- London, London
- £22k+
- 25th May ’16
- Closed
This hugely successful digital marketing agency boasts an impressive, ever-expanding client list. They offer graduates structured training with early responsibility, tailored progression and an extremely open, sociable culture.
Working with a varied portfolio of brands, you'll target and drive profitable traffic to their websites through Pay Per Click Advertising (PPC) i.e. sponsored search engine keywords. You'll undertake a structured 12 week training programme, with practical application from campaign strategy creation to post campaign results.
Key responsibilities include:
- Managing a portfolio of clients, serving as their main point of contact from end to end
- Working collaboratively with the broader team on larger client accounts
- Understanding clients' business, campaign aims, target audience and devising relevant PPC strategies
- Conducting keyword research and analysis, producing and testing ad copy effectiveness
- Using industry specific tools and Excel to conduct daily data analysis and optimisation of PPC campaigns
- Managing campaign budgets and targets, constantly driving ROI
- Manipulating and summarising quantitative data into regular and ad hoc reports
- Communicating key insights and recommendations via written reports and verbally
- Attending client meetings
With regular reviews and tailored progression, there are fantastic opportunities to progress quickly and based on individual strengths and interests. This company also offers a fantastic work-play balance, with regular social events and great working hours.
Essential Skills:
- Fluency in any second language desirable (not required)
- Excellent verbal and written communication
- Curiosity around numerical analysis
- Tech literate, particularly with Microsoft Office
- Enthusiasm for the web, particularly PPC
- Sound academic record, including minimum 320 UCAS points or equivalent