Graduate Marketing Analyst
2015-01-22 14:52:57
2015-02-04 00:00:00
- London, London Central
- £20-22k
- 4th Feb ’15
- Closed
Covering a wide range of sectors, this conference and communications company design and deliver conferences, webinars, reports and surveys on a B2B level.
My client is looking for an analytical and numerate graduate to join them as a Marketing Executive. You will be responsible for producing cost effective, highly targeted marketing campaigns for their portfolio of international conferences, training sessions and webinars. You will have responsibility to execute marketing plans and allocate resources to generate the best return, whilst also liaising internally with other teams.
Key Responsibilities
Maximising return from all marketing channels involving:
- Data analysis, data mining and segmentation
- Print production and direct mail management
- Commissioning research to build the target audience list for conferences
- Using social media platforms including Twitter and LinkedIn
- Working with clients
- Negotiating advertising deals
- Maximising promotion of your event
- Working closely with the sales team to make sure the best leads are being generated
- Copywriting and proofreading
Requirements:
- Degree educated with a 2:1 level Maths, Science, Engineering or Economics degree, or with relevant analytical capabilities
- Graduate from a top 20 university
- Minimum BBB or equivalent at A Level
- Excellent ability to communicate and negotiate
- Previous experience in marketing or events an advantage
- Good Excel skills