Graduate Digital Analyst - PPC
2015-07-03 14:14:23
2015-07-29 00:00:00
- London, London
- £25.5k
- 29th Jul ’15
- Closed
A global market leader in technology solutions for the digital industry.
This global technology company offer graduates excellent training, unparalleled progression and a highly competitive starting salary.
You'll help to deliver and drive a variety of clients' digital advertising campaigns, predominately across Search Engine Marketing (aka Pay Per Click or PPC) as well as Display and Social Media. You'll assist in creating and optimising campaigns, as well as regularly reporting back to and advising clients' on their strategy.
Key Responsibilities include;
- Strategy creation; understanding clients' business, industry, competitors, key drivers, environment, etc. and contributing to strategy.
- Campaign creation; writing and testing ad copy, managing bids and allocating budget spend.
- Campaign analysis; monitoring performance of campaign data on a daily basis, understanding key trends, making strategic changes to improve ROI.
- Account Management; ensuring delivery of campaigns on time to brief and budget, daily performance checks, understanding of financial statuses.
- Reporting; weekly reporting to clients, summarising key insight and performance of campaigns.
- Other; representing at industry events and tradeshows, developing working relationships with key contacts.
Long term potential exists in two main areas; client facing work such as account management or more technical work in areas such as business analysis. Salaries in the digital marketing sector also rise steeply with experience.
Requirements:
- Strong analytical skills; handling and interpreting numerical data.
- Excellent verbal and written communication skills.
- Commercial awareness; genuine interest in digital and PPC.
- Strong people and financial management skills.
- Able to demonstrate initiative, proactive approach.
- Fluency with Microsoft PowerPoint, Word and Excel especially.