Graduate Digital Analyst
2015-07-01 16:24:12
2015-07-23 00:00:00
- London, London
- £22-25k
- 23rd Jul ’15
- Closed
A globally recognised media network.
This is a unique opportunity to join a brand new Intelligence team within the broader digital division. You'll assist in creating, analysing and driving digital advertising campaigns across their varied, wide-reaching network of digital media publications.
The first 2-3 months will be training intensive, where you'll receive full training in the tools and techniques used.
Key responsibilities include;
- Setting up digital advertising campaigns across display, mobile and video (programmatic), as well as some Pay Per Click using industry specialist tools
- Analysing and continuously optimising campaign performance; identifying which investments are working or not, and making suitable changes
- Managing campaign budgets and KPIs; ensuring spend is in line with brief, campaign performance maximised
- Manipulating data to produce weekly and post campaign reports
- Communicating insight and recommendations internally and to clients (advertisers)
- Analysing website performance and audience behaviour, identifying key trends and recommendations
- Building and maintaining relationships with clients, internal and external stakeholders
- Collaborating with other teams such as sales, digital creative etc. to achieve common goals i.e. pitches, briefs, website updates etc.
- Attending media events and networking
Requirements:
- Excellent numerical analysis skills
- Enjoys drawing insight from data and making recommendations
- Strong technical aptitude, particularly Excel
- A genuine interest in the web and digital media
- Excellent communication, written and verbal
- Eager to learn and develop