Graduate Campaign Analyst
2015-02-17 14:07:35
2015-03-09 00:00:00
- London, London
- £20k+
- 9th Mar ’15
- Closed
This global digital marketing agency offers a fun, hardworking culture, with excellent training and opportunities for progression.
Joining a relatively new and growing team, you'll be responsible for analysing and planning digital display advertising campaigns (banner ads) for a variety of renowned clients. With the recent introduction of 'Real Time Bidding' technology, display advertising is going through an exciting period of transformation.
FULL training will be provided, responsibilities include:
- Campaign implementation; liaising with creative team, setting up and tracking campaigns
- Campaign analysis and optimisation; daily monitoring of campaign performance, identifying key insight and recommendations to improve ROI (return on investment)
- Manipulating and summarising quantitative data into graphs, tables etc.
- Communicating key insight via regular and post campaign reports, as well as verbally
- Liaising with trading team; ensuring campaign budgets and allocations are optimally invested
- Assisting with campaign planning; conducting market and target audience research, presenting findings and making recommendations
- Working collaboratively with other digital teams and providing support to senior colleagues
- Building and maintaining relationships with clients, internal and external stakeholders
Requirements:
- Excellent communication skills, both written and verbal
- Genuine interest or passion for digital space
- Strong numeracy analysis skills; comfortable handling and manipulating data
- IT literate, particularly Excel
- Energetic individual, eager to learn