Job Title: Strategist
- Salary: £25-35k
- Location: Surrey
- Date posted: 08/08/12
- Date expires: 13/09/12
- Degree Subject: Analytical
- Degree Grade:
- UCAS Points: Any
- Position Type: Full-Time
- Experience: 2 Years
- Job Category: Marketing,Analytical
- Vacancy Reference: GH32154_M
An online marketing agency specialising in Paid Search Marketing. They pride themselves in being the first large agency (not super affiliate) to offer a self-financing and risk free solution for running Pay-Per-Click (PPC) campaigns.
Candidates will be responsible for the strategy and efficient day to day management of assigned client accounts, focusing on gross profit growth. You will explore opportunities and facilitate campaigns through all available marketing channels (e.g. PPC, SEO, display, email and social media) with particular emphasis on innovative initiatives.
Duties:
-Working closely with Account Managers to communicate campaign strategy, progress and results.
-Assisting with the compilation of campaign reports.
-Mastering methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns (predominantly through PPC).
-Formulating campaign strategy, researching keywords and potential marketing channels, analysing competitors, and testing.
-Analysing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs.
-Project managing all of the activity and processes required to proficiently run campaigns.
Requirements:
-An in-depth knowledge of the technologies and processes involved in running PPC campaigns (particularly Google analytics and other web analytics packages).
-2 years experience in digital marketing account management.
-Google Advertising Fundamentals Exam
-A good understanding of Google analytics and other web analytics packages
-Advanced knowledge of Microsoft Excel and PowerPoint.
Candidates will be responsible for the strategy and efficient day to day management of assigned client accounts, focusing on gross profit growth. You will explore opportunities and facilitate campaigns through all available marketing channels (e.g. PPC, SEO, display, email and social media) with particular emphasis on innovative initiatives.
Duties:
-Working closely with Account Managers to communicate campaign strategy, progress and results.
-Assisting with the compilation of campaign reports.
-Mastering methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns (predominantly through PPC).
-Formulating campaign strategy, researching keywords and potential marketing channels, analysing competitors, and testing.
-Analysing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs.
-Project managing all of the activity and processes required to proficiently run campaigns.
Requirements:
-An in-depth knowledge of the technologies and processes involved in running PPC campaigns (particularly Google analytics and other web analytics packages).
-2 years experience in digital marketing account management.
-Google Advertising Fundamentals Exam
-A good understanding of Google analytics and other web analytics packages
-Advanced knowledge of Microsoft Excel and PowerPoint.
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